Dottie Drummond, a second-generation florist, purchased a small flower shop in 1983. Her sales volume grew too quickly for this 700 square foot store in King of Prussia, Pennsylvania. Eleven months after the grand opening she purchased her second location in Norristown, which was planned to support the primary sales location in King of Prussia by housing the offices, warehouse, and design facility. This new location became one of the busiest intersections in the Philadelphia region.
Dottie’s success was the result of a very simple philosophy: “Deliver beautifully designed fresh flowers everyday.” Many people thought she was crazy. Everyday? Even evenings and Sundays? No florists are open on Sunday.
But Dottie understood that Plaza Flowers had to be available for every occasion, even evenings and Sundays. She instilled this “be there for your customers” attitude into every member of her team, especially her daughter, Heather, and son Chris, who now run the family business. Chris and Heather have worked hard to make sure every customer gets the personalized attention that Mom promised. This was expanded to a national level as Chris and Heather developed a network of affiliate florists throughout the country.
Florist PhoenixvilleNow customers can trust Plaza Flowers whether the recipient is across the street or across the country. Every order receives the same personalized attention and commitment to quality.
Quality was improved even more when Heather began sourcing the finest quality flowers direct from farms around the globe. Selling only the freshest blooms from farms in Holland, Ecuador, Columbia, Costa Rica, Hawaii, and California strengthened Plaza Flowers’ position as Pennsylvania’s leading florist.